PH: Well, we’re working with an external developer on Quake. GC: Would you consider working with external developers again on a new Fallout or other established franchise? PH: Whenever someone asks about trademarks we don’t ever say “yes, it is” or “no, it isn’t”, whether it’s real or not. Peter Hines: We don’t comment on trademarks and rumours GC(Give full name): Just finally, what was this rumour about Fallout: New Orleans? I saw a logo before I came out here but there wasn’t any comment on it. The subject turned towards the New Orleans rumours before the interview concluded: It was fun while it lasted.īethesda’s VP of PR and marketing Pete Hines sat for an interview that was posted on .uk on September 7th to discuss future plans or extra DLCs for Fallout 4. Also, the trademark has since been removed. If you’re still thinking that the trademark was put up because Bethesda will be releasing that Fallout: New Orleans eye candy real soon then let me ask: why would Bethesda use a European company to trademark their name? The Fallout franchise is just as popular in Europe so there wouldn’t be much point trying to pull attention away from any US trademarking companies by using one from another country where they’re just as popular. It’s smart and it works, and nobody questions any underlying factors when the certified company does something without making it a big social presentation. The chatter eventually dies down when the novelty of something wears off, and like a toddler with a new plaything we need something to keep the hype going, something to put their brand back into our minds, and this is that thing. Rumours generate buzz and when a company creates something successful like Fallout 4 that has every man and his Dogmeat talking about it on social media, you want to keep that good feeling going. Bethesda know as well as the next company that if someone on the Internet wants to find something out they will go to extraordinary lengths to uncover even the slightest detail, so why would Bethesda slump an Easter egg so obvious in front of our faces? Simple, because they know we’ll talk about it. For example, when the first Fallout 4 trailer was announced on June 3 of last year, the trademark for the name was registered by Bethesda the exact same day the game was shown to the public. Developers usually tip-toe around the gritty details right before a launch or large announcement so they can make their unsuspecting audience gasp in excitement.
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